Diego Piacentini

A lot of stuff!

Diego Piacentini worked at Amazon.com as Senior Vice President of the International Consumer Business from February 2000 to August 2016. He was a member of the senior executive team (S-team), reporting directly to Jeff Bezos, and responsible for all international retail operations. Under his leadership, Amazon launched and grew e-commerce operations in Europe, Japan, Canada, China, India, and Brazil.

Early in his career, Diego joined Apple Computer Italy in 1987. Ten years later, he was promoted to the post of General Manager and Vice President of Apple EMEA based in Paris, until the end of 1999, when he joined Amazon in Seattle.
Diego has also served a two-year civil servant term – from August 2016 to November 2018 – as Italian Government Commissioner for Digital Transformation, reporting directly to the Prime Minister.


Mr. Piacentini is a Senior Advisor for KKR, a leading global investment firm. He is a non-executive director of the Board of The Economist Group, the leading source of analysis on international business and world affairs, and of Bocconi University in Milan, Italy, where he graduated with a degree in Economics. He was awarded “Bocconiano dell’anno” from the university in 2010.

In addition, Diego is an advisor to the founder and CEO of Convoy, a company designing and building innovative technology solutions that address supply chain inefficiencies, and a Board member of OODA Health, a healthcare technology company focused on empowering patients and providers with real-time healthcare payments. He also is a mentor of Endeavor Global, an NGO leading the high impact entrepreneurship movement around the world, and is a board member of Endeavor Italy, which he co-founded in 2016. Mr. Piacentini also serves on the board of the Maasai Association, which supports education and health initiatives in Kenya.