Silvia Candiani is the Country Manager for Microsoft Italy. Silvia has been GM of Consumer and Devices Sales in CEE since 2014.
In FY17 she won the cup as best area CDS worldwide and the fastest retail growth in EMEA. In her tenure as GM CDS she transformed the business, bringing PC market back to growth and creating a high-performing, diverse and talented team with strong growth mindset. Silvia is also part of the board of ValoreD association, to increase women’s leadership in the corporate world in Italy and a board member of Cofide.
Prior to this role, she was M&O lead in Italy for 3 years and Consumer & Online GM in Italy, on joining in 2010. Silvia started her career in McKinsey as a consultant in Media and Telco businesses and then moved to Vodafone, where she headed Consumer Marketing in Italy.