Anders has got experience in the areas of sales & marketing, business strategy & management, technology evangelism, and leadership, in the tech industry, at local, regional and global levels.
He has had a 26 years long successful career at Microsoft and has held different strategic roles in marketing, sales and evangelism, at executive leadership team level. During the last years at Microsoft, he laid the foundation for the Microsoft startup success in Italy, and was pivotal in leading Microsoft to engage in the transformation towards its cloud and mobile business activities.
Anders is passionate about digital transformation and innovation that enables new business opportunities for corporations and startups. Since 2016 he is Partner in growITup, working as advisor for corporations and startups, and advisor for venture capital funds. He has worked with large Italian corporations to accelerate digital transformation and innovation through projects involving startups, with innovation sprints to create new businesses, and workshops to develop leadership teams and innovation and digital transformation leaders.
Anders has a Master of Business Administration degree from Stockholm School of Economics in Sweden, with specialization strategic marketing and information management. He speaks Swedish, English, and Italian, and some German. Anders is also mentor for women in leadership for Valore-D, and co-founder of the Tech Italy Advocates association.