Marketing and Communication Executive with over 23 years of experience in both corporate and consumer markets (press relations, advertising, marketing services, corporate communication, sponsorships and events).
From June 2016 until September 2018 Chief Communication Officer of FS Italiane, I was responsible to define group Brand and communication strategies, including national and international media relations, as well as national and local editorial activities, adv, graphic design and magazines. I was also in charge of implementing the Group’s online communication channels and new media, promoting corporate image, public relations, corporate events and social policies.
Executive VP Brand Strategy and Media of Telecom Italia till May 2016, I contributed to launch and develope communication projects among the most innovative in Italy and Europe. One of the most recent was #WCAP, the first project aimed at boosting up high-potential start-ups in the Italian digital sector.