Italia Delight

image_startup_Italia Delight

Nome Startup: Italia Delight
Sede: Italy, Rome
Formata nel: 12/09/2016
Categoria: Tourism
Fondatori: Valentina Proni

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Italia Delight

Italia Delight is the marketplace where Italian Experts connect with travellers to offer and book authentic Italian food & wine experiences (visits, tastings, tours, cooking classes, etc.).
It aims to discover and share fascinating Italian food stories and itineraries.
We offer travellers from around the world an innovative tool to book authentic experiences, where authenticity consists in the direct contact with our Experts through unique and inimitable experiences, strongly linked to their territory.
The food tourism platform is both a B2C and a B2B marketplace.

HOW DOES IT WORK? IT IS EASY
Travellers search for an experience by location or product (e.g. Turin or wine), select their favourite experience, book and pay easily and securely on the website. Experts receive the reservation request and they can accept or reject it. If accepted, the reservation is completed between Expert and traveller.

ADVANTAGES
For Food & Wine Experts
_ Italian food artisans (farmers, pastry chefs, sommeliers, professional tasters, etc.)
_ High visibility without intermediaries
_ Internationalisation
_ Secure payments and tailor-made customer service
_ Storytelling: we connect people with territories
For Travellers
_ Italian food & wine Experts
_ Tailor-made tours
_ No middleman fee
_ Flexible cancellation

MARKET
_ 93% of travellers participated in a unique food or beverage activity while travelling in the last 2 years
_ 58% of travellers believe that food and beverage is more important when they travel than it was 5 years ago
_ 49% of travellers have food and beverage motivation
_ 52% of millennials are culinary travellers
_ 25% of travellers’ budget is spent on food and beverage

FOOD TRAVEL MONITOR 2016, WORLD FOOD TRAVEL ASSOCIATION

Tourist activities related to food and wine influence the choice of a destination.
In Italy in 2017 tourists with a food and wine motivation were over 110 million, double compared to 2016, and their spending exceeded 12 billion (“Report on Italian food and wine tourism” 2018, Prof. Roberta Garibaldi).
In 2018, food and wine tourists reached 45% of total tourists (+48% compared to 2017) – “Report on Italian food and wine tourism” 2019.

img-startup-Italia Delight

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