Manebí is a digital-native direct-to-consumer (D2C) brand founded in 2012 focused on production and distribution of summer-inspired fashion products.
Its success started with a line of espadrilles made in Spain by expert craftsmen and with a modern Italian design, thereafter expanding to new categories like swimwear and sneakers.
It currently operates an omnichannel strategy that includes wholesale, directly-operated stores and ecommerce.
On the wholesale side, Manebí footwear collections are presented to the best international wholesale buyers thanks to the collaboration with two multi-label showrooms: Massimo Bonini (Milan) and Apropo Studio (New York). Manebí takes also part in the best international fashion tradeshows.
The brand is currently carried by around 300 wholesale businesses across 30 countries including the best boutiques, department stores and online stores such as Net A Porter, Saks Fifth Avenue, Nordstrom, Le Bon Marché, Harvey Nichols, LuisaViaRoma, La Rinascente.
On the retail side, products are sold directly to end-customers through its ecommerce website as well as through eight directly-operated mono-brand stores located in top locations such as Milan, Sardinia, Tuscany and Ibiza.
The brand is recognized by its increasing social media community and the wide support received by several influential people in fashion, music and cinema. Among the many brand-lovers it is worth mentioning Sharon Stone, Anna Dello Russo, Chiara Ferragni and Scott Schuman.
Since the first years of activity Manebí reached breakeven.
In 2018 the triple-digit growth rate led it to a turnover of more than 3 million euro.
In 2019 it got an investment from Milano Investment Partner (MIP), an Italian fund specialized in venture growth which showcases Angelo Moratti as anchor investor.
The goal is now the international development of the retail network, the consolidation of the current business and broadening of the product offering.